Better Roads Magazine Email
Better Roads Magazine Email
List Description:
Marketers can use Better Roads Magazine email to connect with a specialized audience in construction, infrastructure & transportation. Email subscribers to Better Roads Magazine, published by Randall-Reilly, are highway professionals responsible for managing, building, and maintaining North America's highways and bridges. This responsive file is selectable by Agency Function, Job Function, Annual Budget, Annual Contract Volume, and by the type of materials and equipment subscribers are authorized to specify, recommend, or approve. The value of this multichannel marketing list is its ability to support highly relevant outreach to infrastructure, roadbuilding, fleet, and heavy-construction professionals, especially when the campaign depends on professional role, business type, geography, or product responsibility. It is well matched to offers involving equipment, materials, fleet services, safety products, technology platforms, and project support services, along with thought-leadership assets, demos, newsletters, and appointment-setting programs. Targeting options such as Job Function, Primary Business Function, Specify, and Annual Contract Volume provide additional flexibility for count planning and campaign segmentation.
Who Would Benefit?
For highway construction, heavy construction, and transportation service providers, email marketers, and multi-channel catalog sellers, this list offers a focused way to engage contractors, builders, project managers, and construction buyers. Marketers can use it to introduce equipment, materials, software, jobsite services, and construction products to a clearly defined audience.
Why Rent This List?
This list should be rented when a campaign needs relevance and speed. Instead of relying on a generic prospect file, marketers can use the Better Roads Magazine Email audience to reach people already associated with highway and heavy construction; selections including Specify, Annual Contract Volume, Budget, and Job Function make the outreach more precise.
Campaign Use Cases:
Campaigns for this list can include equipment demonstrations, DOT and contractor outreach, safety or traffic control campaigns, and bid-season product awareness. It can also support nurture programs, event follow-up, seasonal promotions, and content offers designed to create measurable engagement with highway, public works, and heavy construction professionals.
Minimum Order:
4,036 Records
Commission / Credit Policy:
20% to Recognized Brokers. 15% to Recognized Agencies.
Cancel Charges:
All POSTAL/TELEMARKETING orders cancelled prior to the mail date will incur a $50.00 flat cancellation fee, $15.00/M run charges, plus applicable shipping charges. All EMAIL orders cancelled prior to email date will incur a $125.00 flat cancellation fee, plus applicable production / run charges. No cancellations will be accepted after the mail or email date.
Standard Turnaround Time:
One Business Day
Available Counts:
| Gender | $15.00/M |
|---|---|
| Select | Count |
| Male | 3,312 |
| Female | 326 |
| Primary Business Function | $20.00/M |
|---|---|
| Select | Count |
| City/Municipality (Street $ Bridges, Traffic Control, Airport, Rail) | 427 |
| State (DOT, Highway & Bridge Dept., Tollway, Turnpike, Airport) | 422 |
| County (Highway & Bridge Dept., Airport) | 355 |
| Engineering Consultant | 260 |
| Construction Material Prod | 170 |
| Other | 138 |
| Township (Town Roads, Highways, Special Road Dist.) | 131 |
| Federal (Department, Bureau, Agency, Authority, Province) | 117 |
| Job Function | $20.00/M |
|---|---|
| Select | Count |
| Corporate Management/ Owner | 2,082 |
| Safety/ Operations Mgmt. | 898 |
| Engineering | 457 |
| Other | 288 |
| Maintenance/ Equipment Mgmt. | 102 |
| Purchasing/ Admin/ Marketing | 76 |
| Specify | $25.00/M |
|---|---|
| Select | Count |
| Earthmoving/excavating | 972 |
| Materials Producing/ Pro | 853 |
| Maintenance Equipment | 756 |
| Traffic control equipment | 718 |
| Trucking & Hauling Equipment | 565 |
| Bridge Construction Pro | 521 |
| None of the above | 153 |
| Annual Contract Volume | $20.00/M |
|---|---|
| Select | Count |
| Less than 500K | 386 |
| $500,001 to $1 Million | 49 |
| 1M-5M | 286 |
| 5M-10M | 124 |
| 10M-100M | 287 |
| Greater than $100 Million | 77 |
| Budget | $20.00/M |
|---|---|
| Select | Count |
| Less than 100K | 16 |
| 100K-250K | 15 |
| 250K-500K | 19 |
| 500K-1M | 19 |
| 1M-5M | 55 |
| 5M-10M | 29 |
| 10M-25M | 20 |
| 25M-50M | 9 |
| 50M-100M | 5 |
| Greater than 100M | 16 |
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Mailing Addresses
-
Email Addresses
- Active Subscribers
- Single Opt-In
- Updated Quarterly
| Selection | Price |
|---|---|
| Geography | $15.00/M |
| Gender | $15.00/M |
| Primary Business Function | $20.00/M |
| Job Function | $20.00/M |
| Specify | $25.00/M |
| Annual Contract Volume | $20.00/M |
| Budget | $20.00/M |
| Charge | Price |
|---|---|
| Electronic Delivery | $65.00/F |
| Key Coding | $5.00/M |
| Title Slugging | $10.00/M |
| Email Transmission Run Charge | $75.00/M |
| Email Setup | $50.00/F |
| Email Suppress | $75.00/F |
| Email Personalization | $10.00/M |