List Description:

Better Roads Magazine is designed for targeted outreach to infrastructure, roadbuilding, fleet, and heavy-construction professionals. The file supports marketers who need visibility with professionals involved in construction, infrastructure & transportation decisions, including buyers, specifiers, managers, executives, and technical stakeholders where applicable. Subscribers to Better Roads Magazine, published by Randall-Reilly, are highway professionals responsible for managing, building, and maintaining North America's highways and bridges. This responsive file is selectable by Agency Function, Job Function, Annual Budget, Annual Contract Volume, and by the type of materials and equipment subscribers are authorized to specify, recommend, or approve. Use this mailing list for campaigns promoting equipment, materials, fleet services, safety products, technology platforms, and project support services, educational content, industry events, or vendor solutions. Selectable fields such as Job Function, Primary Business Function, Specify / Recommend / Approve, and Annual Contract Volume make it easier to shape a campaign around the right segment instead of relying on one-size-fits-all distribution.

Who Would Benefit?

Highway construction, heavy construction, and transportation service providers, direct mail marketers, and product manufacturers can benefit from this list when targeting contractors, builders, project managers, and construction buyers. It can support lead generation, brand awareness, and offer-specific promotions for equipment, materials, software, jobsite services, and construction products.

Why Rent This List?

This list should be rented when a campaign needs relevance and speed. Instead of relying on a generic prospect file, marketers can use the Better Roads Magazine audience to reach people already associated with highway and heavy construction; selections including Specify / Recommend / Approve, Annual Contract Volume, Budget, and Job Function make the outreach more precise.

Campaign Use Cases:

Campaigns for this list can include equipment demonstrations, DOT and contractor outreach, safety or traffic control campaigns, and bid-season product awareness. It can also support nurture programs, event follow-up, seasonal promotions, and content offers designed to create measurable engagement with highway, public works, and heavy construction professionals.

Minimum Order:

5,000 Records

Commission / Credit Policy:

20% to Recognized Brokers. 15% to Recognized Agencies.

Cancel Charges:

All POSTAL/TELEMARKETING orders cancelled prior to the mail date will incur a $50.00 flat cancellation fee, $15.00/M run charges, plus applicable shipping charges. All EMAIL orders cancelled prior to email date will incur a $125.00 flat cancellation fee, plus applicable production / run charges. No cancellations will be accepted after the mail or email date.

Standard Turnaround Time:

One Business Day