List Description:

Zonda Media Product Buyers (Formerly Hanley Wood Product Buyers Magazine Subscribers) is designed for targeted outreach to builders, contractors, remodelers, construction executives, and purchasing influencers. The file supports marketers who need visibility with professionals involved in construction & building decisions, including buyers, specifiers, managers, executives, and technical stakeholders where applicable. The Zonda Media Product Buyers file enables you to reach key decision-makers at builders, general contractors, subcontractors, and other businesses serving the residential & commercial building markets who have the power to purchase, specify, or recommend products such as flooring, windows, doors, power tools, etc. Use this multichannel marketing list for campaigns promoting building products, construction equipment, software, safety solutions, materials, and contractor services, educational content, industry events, or vendor solutions. Selectable fields make it easier to shape a campaign around the right segment instead of relying on one-size-fits-all distribution.

Who Would Benefit?

Homebuilding and business executives service providers, direct mail marketers, and product manufacturers can benefit from this list when targeting architects, designers, specifiers, and project decision-makers. It can support lead generation, brand awareness, and offer-specific promotions for building products, design tools, architectural services, and project solutions.

Why Rent This List?

Renting this list gives advertisers access to a subscriber-based audience with 283,921 available records while avoiding the need to build and maintain the data internally. Available selects help refine the audience so campaigns can be matched to the right segment, region, or business profile.

Campaign Use Cases:

This list works well for campaigns built around builder product announcements, dealer or distributor programs, webinar registrations, and lead generation for software, materials, and services. It is also useful for promoting guides, case studies, product comparisons, and educational resources that speak directly to residential construction and homebuilding buyers.

Minimum Order:

5,000 Records

Commission / Credit Policy:

20% to Recognized Brokers. 15% to Recognized Agencies.

Cancel Charges:

All POSTAL/TELEMARKETING orders cancelled prior to the mail date will incur a $50.00 flat cancellation fee, $15.00/M run charges, plus applicable shipping charges. All EMAIL orders cancelled prior to email date will incur a $125.00 flat cancellation fee, plus applicable production / run charges. No cancellations will be accepted after the mail or email date.

Standard Turnaround Time:

One Business Day