The WallPaper

Total List: 10,321
Base Price: $115/M
List Description:

The WallPaper helps advertisers move beyond broad prospecting by focusing on architects, designers, specifiers, and AEC decision-makers. Within the architecture & design space, this postal and telemarketing list can be used to reach professionals who influence purchases, evaluate vendors, manage operations, or specify products and services. This file includes former subscribers to the WallPaper Magazine, a source for designers focusing on the advantages of wallpaper - both in design and function. It served as the industry's resource for wallpaper fashion, designing ideas, and industry news. Readers looked to the WallPaper for vital industry information for both contract / commercial and residential projects. The list is appropriate for campaigns around building products, design software, architectural materials, specification tools, and continuing education programs, plus webinars, case studies, trade-show follow-up, and lead nurturing. Depending on availability, marketers can segment by Job Function, Type of Business, Employee Size, and Area Of Work to better match their message to the intended audience.

Who Would Benefit?

Organizations such as architecture and interior design service providers, direct mail marketers, and product manufacturers can use this list to reach architects, designers, specifiers, and project decision-makers. It is well suited for campaigns promoting building products, design tools, architectural services, and project solutions.

Why Rent This List?

For campaigns where list quality and audience fit matter, renting The WallPaper provides a more direct path to architectural decision-makers. The file supports targeted filtering by Employee Size, Area Of Work, Job Function, and Type Of Business, making it easier to align messaging with the buyer’s role, market, or activity.

Campaign Use Cases:

This list works well for campaigns built around building product launches, specifier education, CEU webinar promotion, and project portfolio and sample requests. It is also useful for promoting guides, case studies, product comparisons, and educational resources that speak directly to architecture and design buyers.

Minimum Order:

5,000 Records

Commission / Credit Policy:

20% to Recognized Brokers. 15% to Recognized Agencies.

Cancel Charges:

All POSTAL/TELEMARKETING orders cancelled prior to the mail date will incur a $50.00 flat cancellation fee, $15.00/M run charges, plus applicable shipping charges. All EMAIL orders cancelled prior to email date will incur a $125.00 flat cancellation fee, plus applicable production / run charges. No cancellations will be accepted after the mail or email date.

Standard Turnaround Time:

One Business Day

Available Counts:
Gender $15.00/M
Select Count
Female 4,279
Male 2,431
Type Of Business $20.00/M
Select Count
Interior Design Firm 3,808
Wallpaper & Paint Store 1,582
Decorating Center 872
Wallcoverings Store or Chain 618
Other Retailer 612
Wallcoverings Installer 568
Architectural Firm 257
Wallcovering Distributor / Converter 223
Wallcovering Manufacturer 222
Wallcovering Industry Supplier 89
Job Function $20.00/M
Select Count
Interior Designer 3,296
Owner 3,086
Other 1,433
Interior Decorator 822
Retailer Salesperson 546
Employee Size $20.00/M
Select Count
25 + 1,106
10 to 24 817
5 to 9 1,409
1 to 4 4,953
Area Of Work $25.00/M
Select Count
75% Res / 25% Contract 3,865
Residential 1,863
50% Res / 50% Contract 1,270
25% Res / 75% Contract 679
Contract 599
This List Rents
  • Mailing Addresses
  • Phone Numbers
Source
  • Response
  • Expires
  • Active Subscribers
Update Frequency
  • Updated Quarterly
Selection Pricing
Selection Price
Geography $15.00/M
Gender $15.00/M
Type Of Business $20.00/M
Job Function $20.00/M
Employee Size $20.00/M
Area Of Work $25.00/M
Production Charges
Charge Price
Electronic Delivery $65.00/F
Key Coding $5.00/M
Title Slugging $10.00/M
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Whether you're launching a product, filling a webinar, promoting a trade show, or generating qualified leads, we'll help you buld the right audience.