List Description:

Marketers can use The Information Refinery All Consumer Masterfile to connect with a specialized audience in consumer marketing. Our Consumer Masterfile is a comprehensive, multi-sourced resource featuring data on over 109 million households and 178 million individuals, including more than 80 million permission-based email addresses. The value of this multichannel marketing list is its ability to support highly relevant outreach to consumer households and individuals with selectable demographic, lifestyle, and behavioral attributes, especially when the campaign depends on professional role, business type, geography, or product responsibility. It is well matched to offers involving retail offers, financial products, travel promotions, home services, subscriptions, and consumer campaigns, along with thought-leadership assets, demos, newsletters, and appointment-setting programs. Targeting options such as Business Owner, Life Event, Empty Nester, and Vehicle Data provide additional flexibility for count planning and campaign segmentation.

Who Would Benefit?

This audience is a strong fit for consumer marketing service providers, direct mail marketers, and catalog-driven businesses seeking to connect with consumer audiences selected by demographic, lifestyle, and behavioral criteria. The list supports targeted outreach for consumer products, subscription offers, retail programs, and direct-response promotions.

Why Rent This List?

The value of renting this file is its combination of niche reach and practical targeting. The audience is connected to consumer marketing, and the available segmentation around Life Event, Empty Nester, Business Owner, and Vehicle Data allows marketers to reduce waste while keeping the campaign focused on qualified prospects.

Campaign Use Cases:

Campaigns for this list can include household acquisition campaigns, lifestyle and demographic targeting, retail offers, and financial services and subscription marketing. It can also support nurture programs, event follow-up, seasonal promotions, and content offers designed to create measurable engagement with segmented consumer audiences.

Minimum Order:

5,000 Records

Commission / Credit Policy:

20% to Recognized Brokers. 15% to Recognized Agencies.

Cancel Charges:

All POSTAL/TELEMARKETING orders cancelled prior to the mail date will incur a $50.00 flat cancellation fee, $15.00/M run charges, plus applicable shipping charges. All EMAIL orders cancelled prior to email date will incur a $125.00 flat cancellation fee, plus applicable production / run charges. No cancellations will be accepted after the mail or email date.

Standard Turnaround Time:

One Business Day