Small Office Home Office (SOHO) Purchasers From The Information Refinery

List Description:

For advertisers trying to reach the architecture & design sector, Small Office Home Office (SOHO) Purchasers From The Information Refinery offers a focused audience of architects, designers, specifiers, and AEC decision-makers. This comprehensive file includes dedicated small business owners who are primarily remote workers engaged in the construction, design, building, and architectural fields. Rather than functioning as a generic prospect file, this mailing list is best used when the message depends on industry context, job responsibility, or product interest. It can support lead generation, event promotion, content syndication, and direct response campaigns for building products, design software, architectural materials, specification tools, and continuing education programs. Marketers can refine the audience using criteria such as geography and other available criteria, helping align each deployment with the most appropriate buyers and influencers.

Who Would Benefit?

This audience is a strong fit for business executives service providers, direct mail marketers, and catalog-driven businesses seeking to connect with architects, designers, specifiers, and project decision-makers. The list supports targeted outreach for building products, design tools, architectural services, and project solutions.

Why Rent This List?

For campaigns where list quality and audience fit matter, renting Small Office Home Office (SOHO) Purchasers From The Information Refinery provides a more direct path to business executives decision-makers. The file supports targeted filtering by geography and other available criteria, making it easier to align messaging with the buyer’s role, market, or activity.

Campaign Use Cases:

Use this file for focused direct mail, telemarketing, or integrated outreach tied to lead generation, webinar promotion, product announcements, and content distribution. The strongest campaigns will pair a clear industry-specific offer with a call to action such as requesting information, downloading content, attending a webinar, or speaking with sales.

Minimum Order:

5,000 Records

Commission / Credit Policy:

20% to Recognized Brokers. 15% to Recognized Agencies.

Cancel Charges:

All POSTAL/TELEMARKETING orders cancelled prior to the mail date will incur a $50.00 flat cancellation fee, $15.00/M run charges, plus applicable shipping charges. All EMAIL orders cancelled prior to email date will incur a $125.00 flat cancellation fee, plus applicable production / run charges. No cancellations will be accepted after the mail or email date.

Standard Turnaround Time:

One Business Day