Direct Mail Consulting
A variety of consulting services to establish your successful marketing campaign
The Information Refinery offers our clients a complete array of consulting services covering all aspects of their
direct marketing needs. Our staff works closely with our clients to help provide each client with an effective and
successful marketing plan.
Market Research and Analysis
The Information Refinery offers in depth market research and analysis to help our clients to better focus their
marketing efforts. This research and analysis, along with close consultation between The Information Refinery and its clients, combines with our
marketing experience, our knowledge of the list market, and our state of the art list finding tools, to enable us to provide all of our clients with the very best lists for their
direct marketing offers and then helps us to refine each list even further by selecting only those segments that will allow our clients to focus their
marketing efforts on their very best
prospects.
Our experienced, intelligent, and trustworthy staff can also carefully analyze our clients' current in-house customer files in order to identify important information such as the type of business, size of business, location, and more for our BtoB customers; and demographic and other important information for our clients who sell directly to consumers. This process of research and customer analysis helps us to pinpoint which of the
more than 45,000 available marketing lists will be likely to be most effective for each client, and also helps us to select the best categories from each list so that clients can concentrate their
direct mail, telemarketing, and/or
email efforts on the exact type of
business or consumer prospect most likely to become their best customer.
List Suppression
We can also suppress our clients' own customer lists from any new mailings, thus preventing duplication and often reducing the number of records that need to be acquired for our clients'
marketing campaigns.
Please contact us now at 1-800-529-9020 to help you with your next
marketing campaign!